![]() ![]() The space that’s left between graphic elements in a composition, and it’s important because it leaves visual room to breathe. Refers to the space among the entire word, and should be used carefully because it may cause difficult reading. When you have multiple lines, the distance between them should be enough to keep them legible. It depends on the shape of each letter to suit each other. Refers to adjusting other letters next to each other to optimize readability. Typographic Terms for Editorial Designĭo you know the difference between kerning, leading, and tracking? It’s pretty simple. ![]() Printers use it for brochures, posters, and other kinds of materials. Full bleeding is when they exceed all the borders, and it’s not necessarily a bad thing. When images or text exceeds the edge of a page. In typographic terminology, the length is measured by the average characters per line. When a line ends at the beginning of the next page or column, separated from the rest of the paragraph. When a line is too short and appears to be by itself because of the whitespace. This should be set in an easy-to-read face within a 12 or 10 point size. When the text is justified, words have more space between them to avoid the white space at the end of a line. How the lines align vertically along a margin. Although there’s a lot more on paragraph terminology, keep the following concepts in mind, particularly when working on newspapers, magazines, and other print media. Paragraph TerminologyĪ paragraph consists of an idea written in one or more sentences, and how you arrange it within a space can help or hurt your message. PointĪ unit that’s equivalent to 1/12 pica. This measurement method was created in the 18th century, and one point was 1/72 inch, but in the digital world, this is equivalent to a pixel. MeasurementsĪmong other typographic terms and typography anatomy, there are technical terms to keep in mind when referring to measuring and sizing. The heaviness of a typeface: thin or regular. The end of any stroke that doesn’t have a serif. CondensedĪ narrow version of a font, it’s used to fit more characters into a space. BoldĪ typeface with darker, thicker strokes. It’s exactly what comes to your mind when you think of a bowl, but graphically represented in a font.Ī version of a typeface that tilts from left to right. It is similar to a serif but more pronounced. BeakĪ beak is a decorative stroke at the end of the arm. Without a line, it’s a typeface that doesn’t have a serif or embellishments. The bracket is a curved connection between the stem and the serif. LegĪ small stroke where a larger stroke ends, it’s usually decorative. Typography AnatomyĪrms, legs, and joints? Let’s talk about typography anatomy! ArmĪ horizontal stroke that doesn’t connect to a stem. It determines how dense the text appears, regarding its lightness or darkness. It’s a version of a standard character or a symbol. CharacterĪ single element ( letter, number, a mark of punctuation).Īlso called an alt character. This is a collection of similar fonts (regular, semibold, bold, extended and compressed). When going for different families for the same compositions, one of the best practices is to use typefaces that share similar x-heights. What’s the difference between font and typeface? A simple typeface definition is the collective of a family of fonts, while a font refers to weights, widths, and styles. Once you finish reading this illustrated glossary, there will be no room for doubt!Ī collection of fonts that look alike and are designed to be used together. The Essential Typography Terms What Is Typography? Font: Font Family Face Typeface Definition Typeface Family Character Alternate Character Typographic Color Typography Anatomy Arm Leg Joint Foot Serif Barb Bracket Sans Serif Beak Bowl Italic Bold Condensed Terminal Vertex Weight Measurements Pica Point Point Size Paragraph Terminology Alignment Body Text Orphan Widow Length Bleed Typographic Terms for Editorial Design Kerning Leading Tracking Whitespace Using Typography in Advertising Typography Do’s Establish a visual hierarchy Give room for the text to breathe Limit your text Typography Don’ts Don’t use all caps Don’t use too many fonts on the same page A Brief History of Typography Famous and Historical Fonts Helvetica Baskerville Times Futura Rockwell Essential Typography Books Typographie (1967) Thinking With Type (2007) An Essay on Typography (1931) The Future of Fonts Digital Typography Rasterization Anti-alias Optical Illusions in Font Design Test Drive Your Font Fun Facts about Typography Comic Sans Italics Were Invented in Italy Tittle X-height The Ampersand ![]()
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